RE/MAX® agents the most productive
That basic concept enabled RE/MAX® (Real Estate Maximums) to grow into the most productive organization the industry has seen. RE/MAX® agents on average have more experience and sell more homes than other agents in the industry.
A former top agent himself, Liniger set up RE/MAX® offices so that agents would equally share expenses of the operation. That meant each agent had to be skilled enough to generate the income needed to pay a set fee each month. Traditionally, office owners required agents to pay the office half of their earnings to cover operating expenses.
The traditional structure was a great deal for beginners, part-timers, and marginal producers. They could go months without selling a house and not be out any of their own dollars. For these agents, the thought of facing a monthly bill for office expenses was terrifying. Only the most experienced, competent and successful agents saw benefits to the RE/MAX® system.
Success breeds success
And interestingly enough, once true professionals started working together in the same office, their skills improved even more. It was the classic case of improving your golf game by playing with better golfers.
The RE/MAX® approach had a profound impact on the industry, and today there are many imitators. But none has yet been able to match the level of professionalism held by RE/MAX® agents. Indeed, both consumers and others in the industry continue to perceive RE/MAX® as the ultimate organization with which top real estate professionals affiliate.
RE/MAX® agents average 12 years of experience, far exceeding the industry average. They also surpass their peers in professional designations - a sign of advanced education in real estate sales and marketing.